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Tencent Social Ads: The Post-2000s Generation Is Here—Tencent’s Post-2000s Generation Research Report

2026-06-18

2018 marked the first year of adulthood for the post-2000s generation. Ultimately, the world belongs to the young—especially since they are the generation born at the turn of the millennium, ushering in a new era. As members of the post-2000s generation gradually enter society, a new world tailored to them is about to unfold.

So what are the post-2000s generation really like? What are their values, consumption habits, and attitudes toward life? Recently, Tencent released the “Tencent Post-2000s Research Report,” using big data to give us an authentic look at this generation.

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