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Aurora Big Data: Quarterly Research Report on the Mobile Internet Industry for Q2 2018

2026-06-18

Chinese mobile internet users spend an average of 4.2 hours per day using mobile apps; of that time, 94.3 minutes are spent on social networking apps; Driven by the World Cup, the penetration rates of TianTian Lottery, CCTV Video, and Migu Video more than doubled; Douyin (TikTok) continued to maintain a high month-over-month growth rate of 80.2% in penetration, with its DAU exceeding 100 million in June; Tencent’s “battle royale” game *PlayerUnknown’s Battlegrounds: Stimulus Battlefield* saw a month-over-month penetration growth rate of 79.3%, with its penetration rate surpassing 10%.

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